LoCo Cookers came to us with the ambition to turn outdoor cooking into a celebration. They had the product and a story to tell, but no idea how to tell it. Our team took the brand from inception to the launch of a full line of crawfish cookers in just six months.
The brand infused a twist of fun, backyard party vibes into copy and visuals that highlighted unparalleled product innovations. When crawfish season was over and it was time to launch their new turkey frying line, we carried that distinctive branding across website updates and packaging that would grace the shelves at 1,500 Lowe’s stores across the country.