Build a new,
yet familiar, brand.

Everyday essentials for everyday life.™

Best Buy Essentials™

Best Buy was seeking support in building a brand that leverages their established assets, overall tone and personality. Best Buy Essentials was set to be a digital first brand offer basic, everyday technology accessories at a lower, affordable price that is matched with the reliability and quality consumers have come to expect from the brand itself.
The work encompasses a new and versatile brandmark, ecomm photography style and solving for a packaging design system.

Created @ MARKS Design | bestbuyessentials.com

  • My Role: Senior Designer
    CD: Jane Stanfield
    DD: Adam King
    Designer: Jessica Schacher

  • Logo Design
    Brand Identity
    Packaging Design
    Packaging Extensions
    Art Direction
    Web Design

GREAT!

BUT...

lets make the packaging monochromatic!

GREAT! BUT... lets make the packaging monochromatic!

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Circuit Scribe